Magazine Analysis

Cover annotation 

The annotation outlines the main focuses and aspects of the cover of the magazine. It describes all the terms such as what the masthead represents, the advertising, the main image etc.









General
Which company produces the magazine?

Who is the main editor of the magazine?

Editor: Krissi Murison

What is the circulation and price of the magazine?
NME is published weekly and costs £2.40 per issue, the magazine has gradually increased in price since its first ever issue. The first ever issue was on the 7th March 1952,below are copies of some of the older covers of NME.

Currently the total circulation for NME magazine is 29,020, this is due to its growing popularity and relevence to its target audience which is approximately aged at between around 16-25 years old. We can see this from the use of semi formal language, provacative pictures and the fashion worn by the models, and those featured throughout the magazine. The clothing and facial features of the focus of the particular magazine I am analysing is above, in the cover annotation.


What is the monthly revenue for the magazine?

Revenue streams refer specifically to the indivdual methods by which money comes into the company. The monthly revenue for the magazine is £495,299.20, the revenue for advertisement alone £67,071. Altogether £562,370.20.
IPC Media's New Musical Express notched up an increase of 9.7% year on year. Publishing director Eric Fuller said, as well as interest in rock music, live events and award-winning editor has helped boost sales.   "When live music thrives, NME thrives as well."

Inside
How many adverts does the magazine contain?
 

Altogether there are 66 pages, with 17 advertisment pages.

There are various types of advertisement: 

2 phone 

2 fashion- both JD:


 

 One called 'My Suede', gives the idea of being indivdualistic- which would be a good link to one of my title ideas 'Individualist'. The outlining links well with the house style of the entire magazine. The clothes he's wearing is reflected within the style of those featured within the whole magazine. 

                                                  7 band pages

                                        One of the band advertisements featured is Noah and The Whale. This one particularly grabbed my attention as being relevant as although the magazine offers a variety of genres it mainly focuses on this 'Indie', individualistic style. Making it stand out from other magazines. The bands music tends to be upbeat and targeting issues brought up in everyday life, for example the song 'L.I.F.E.G.O.E.S.O.N' or 'life goes on' is widely popular as it shows a way of coping with issues that threaten to bring people down.

3 NME

NME also advertises its own range of oppurtunities, for example its own tunes and clubs, as shown by the surrounding adverts. The club advert seems to break the usual housestyle of the magazine, giving it a more retro and coloured aspect to NME.

 There was also 1 utility, 1 fragrance and 2 food and drink adverts, of the drink one was alcoholic, there for providing us with the knowledge that there is also a somewhat older target audience aimed at as well as older teens.




How does this influence our view of the target audience? 
 

From this we can see that the magazine is a mass market product/has a mass market audience. It's a product aged at a large range of the population, encouraging a variety, from teens to young adults, both genders and without class boundaires. 

The editing, font, language and house style?

We can see from all of the pages that the magazine keeps a consistent house style. Though some of the fonts for the article titles are manipulated in appearance to emphasise the point of the magazine, therefore engaging the reader.

The colloqueal language is also continued throughout making the magazine appeal to a variety of audiences. The typeface or font, is consistent throughout and this consistency is what forms the basis of a house style.
From the font, house style, colloqueal langauage and overall design, we know that NME is appealing to a wide audience. We can definitely tell from the language,music, fashion and products advertised that it is aimed at the younger audience. It is non biased or offensive to either gender and all classes as the language is easy to read and appealing. Also the magazine isn't overpriced.



Focusing on Double Page Spreads

(PICTURE AND ANNOTATION OF FLORENCE SPREAD FROM MAGAZINE)





Another Double Page Spread that interests me is:

I chose this double page spread to really analyse in detail as it is the sort of style within which I want to focus. You can tell from her clothing, her position and even the expression on her face that she acts and is unique.

You can see from this that her music is also most probably very different. I love the fonts used and the layout of this piece. To analyse it properly I've broken it down into the areas in which I've chosen to specify.

Breaking it down...

The title works really well to create an impression of Nicki Minaj. The two contrasting fonts really reflect her personality.

The fonts work well in portraying the house style of the double page spread. The colours all seem to be taken as variations of the background colour or taken from the font. 








                                   


The story and straplines/coverlines running throughout are really effective, they've played on the whole 'gospel' idea, and turned it into a sort of Bible. They have subtley used religious connotations and given them a different spin for example 'thou shall not get caught'. Something like that would never be put in a real Bible.






     The framing, angle and general compostion of the picture really works well to give her an awkward look perhaps portraying her difference and individuality. This links in also with her style and clothing. There is a continous house style throughout. The colours all tie together to create unity for the piece. It works well with the rest of the magazine, yet is still different and maintains its individuality.